Digital consultant
since 2005
What is Call Tracking and why is it important?
In today's digital world, where online interactions are becoming more and more common, many companies overlook a crucial part of their marketing strategy: phone calls. Did you know that 82% of marketers agree that phone calls are...
Implementation of data consent for digital marketing in compliance with Google's EU privacy regulations.
If you operate in the EU or EEA and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution approved by Google and compatible with the latest version of the Google...
Frequently asked questions about Consent Mode V2
What is Consent Mode V2 and why is it essential for your business? Google has launched Consent Mode V2 to collect browsing data from users who do not accept cookies. It allows you to collect modelled data and two new variables from...
Guide to implementing Consent Mode 2 and adapting cookies for privacy compliance on your Website
What is Consent Mode 2? Consent Mode 2 is a Google tool designed to help website publishers comply with data privacy regulations, such as the General Data Protection Regulation (GDPR), the General Data Protection Regulation (GDPR) and the General Data Protection...
3 Tools to analyse competition for free and grow your business
Find out what your competitors are doing with these free competitor analysis tools. Although investing your time in fine-tuning your SEO or SEM strategy is important, you should not lose sight of what others are doing. Let's see...
Discover the potential of the Long Tail Keyword to improve SEO
Here I will tell you how to use your Long Tail Keyword list correctly and why they are a valuable resource to improve your website's organic SEO. First of all, it doesn't matter if you have an online shop,...
Why is my website not appearing in Google? 4 Solutions
We are often asked the question: Why doesn't my website appear in Google? And the truth is that there are several answers to this question. We understand that it can be very frustrating to invest in the creation of a website and that it is...
Using GPT Chat for SEO: Is it Right or Wrong? 3 Examples
We're sure you've asked yourself this question, how to use Chat GPT for SEO? Artificial intelligence is here to stay, and while some people love it, others reject the idea. We respect all positions and opinions...
How Google's algorithm works | Guide 2023
Throughout this post we will discuss how Google's algorithm works and how to focus your SEO strategies accordingly. In order to capture an increase in your web traffic it is important to understand what the algorithm...
Bounce rate: How to have an adequate bounce rate on your website?
In this opportunity we are going to analyse what is the bounce rate also known as bounce rate of a website. We will also identify what is the appropriate percentage to define the profitability of a site. Generate positioning...