Digital consultant
since 2005
Category: Estrategia digital
Digital performance marketing starts here
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How Weather Targeting boosts your digital marketing strategy
Weather plays a crucial role in shaping consumers' spending habits. However, we often underestimate its profound impact on sales of goods and services. Weather segmentation takes advantage of this fact to boost sales of goods and...
How climate influences digital performance
Studies suggest that external factors such as weather can have an impact on a business' digital performance, including online sales of fashion or sportswear. Here is some relevant research and observations in this regard: Impact of...
An effective digital strategy based on simplification, seasonality, consistency, analysis and adaptability.
We were launching many types of campaigns and the effectiveness of the sale had been reduced. The strategy that had worked for a few weeks based on a powerful lever, seasonal in time and advertised on all channels, was now being...
Strategies and benefits of applying AI in digital marketing
At eXprimeNet we have already implemented AI processes in more than 60% of our customers. Our goal is for AI tools to be seamlessly integrated into the digital strategy of our 100% of customers by 2024. We want you to reap the benefits...
Optimising the digital strategy of a financial sector project, an online investment platform.
Optimising digital strategy in a financial sector project Online investing is a powerful tool for those looking to grow their money and maximise their savings. However, as with any business operating in the digital sphere, it is...
Maximising the effectiveness of digital strategies in health clinics
We analyse the conclusions obtained from a study on digital strategies in health clinics carried out on our clients and offer suggestions to improve the effectiveness of these strategies. Facebook: A channel to engage and re-engage The analysis of the digital...
After the click: strategies to maximise lead-to-customer conversion
In the dynamic world of digital marketing, capturing clicks and leads is only the first step in the conversion process. It is essential to focus not only on attracting the user's initial attention, but also on what they...
50 keys that have made us a successful agency at TikTok Ads
At our agency, we have developed and refined effective strategies to help our clients achieve success on TikTok Ads. Throughout our history, we have accumulated knowledge and experience on the platform, which has allowed us to...
Example of a digital marketing plan: 3 SUCCESS stories
Do you need to create a plan and don't know where to start? Here is an example of the most successful digital marketing plan. Some people make the mistake of carrying out multiple digital marketing strategies without having a clear direction....
How to make a landing page in WordPress with Elementor? 4 Steps
In this post I will tell you how to make a landing page in WordPress with Elementor following a few simple steps. This is a slightly more practical way to make a landing page although it may detract in some respects from the...
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