Digital consultant
since 2005
How climate influences digital performance
Studies suggest that external factors such as weather can have an impact on a business' digital performance, including online sales of fashion or sportswear. Here is some relevant research and observations in this regard: Impact of...
The user's tendency to always look for the best price: How does it affect brands and online shops?
In the fast-paced world of e-commerce, one unstoppable trend has taken centre stage: consumers' constant search for the best price. This paradigm shift has radically transformed the competitive dynamics between brands...
The power of marketplaces
Marketplaces have revolutionised the way businesses and consumers interact in the world of e-commerce. These online platforms, which act as intermediaries between sellers and buyers, offer a wide range of products and services, including...
How to do SEO on Shopify | Tools, Strategies and Tips
You may have already designed and set up your online shop and noticed that it's not getting SEO. That's why I'm going to tell you how to do SEO on Shopify. Shopify is one of the most successful platforms for the development of online...
Ideas to sell at Christmas: 7 items for online shops
The Christmas season is one of the busiest times of the year in terms of sales. That's why we're going to go over some ideas for selling at Christmas, so you can choose the right items to stock in your online shop ....
How to discount on Shopify | 4 Key Steps
Here's how to set up Shopify discounts the right way. Please note that depending on the discount application you are going to use, the process may have some variations. The good news is that in this post...
What is the best Ecommerce Plugin for WordPress? | 4 Tips
The other day we were interacting with our audience on social networks when they asked us, What is the best Ecommerce Plugin for WordPress? This quickly caught the attention of other users who joined in a debate to define the best Ecommerce plugins for...
Integrate and synchronise Shopify+ Markets with Google Merchan Center
To integrate Shopify Markets with Google Merchant Center, especially if you have a shop in different languages and with different prices in different countries, there are several key steps to follow. Here we explain a general process, if you still have...
Ecommerce Trends 2024: What's new this year?
In this opportunity we are going to analyse what are the main trends in Ecommerce 2024. The arrival of a new year and the implementation of various projects, new opportunities arise in different sectors and e-commerce is not the only one....
E-commerce advertising campaigns: Learn about 5 interesting strategies
The growth of online shops in recent years is undeniable, and in this opportunity we will tell you how to make high-value e-commerce advertising campaigns. E-commerce has opened the way to new investment opportunities from different approaches, such as the...