Digital consultant
since 2005
Category: Experiencia
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The mirage effect of Black Friday
In the world of digital marketing, Black Friday has become a crucial event that brands and businesses cannot ignore. However, what does it really mean to participate in Black Friday? Is it simply a matter of offering...
The importance of seasonalising digital data analysis
Based on customer experience, we have extracted relevant information from two specific case studies that provide valuable lessons about online sales behaviour during January and February in the retail and leisure sectors. These...
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