What is Consent Mode 2?
Consent Mode 2 is a Google tool designed to help website publishers comply with data privacy regulations, such as the European Union's General Data Protection Regulation (GDPR). It allows publishers to manage user consent for the use of cookies and data collection on their websites.

How it affects your website
Consent Mode 2 can affect your website in terms of how user data is collected and used. If not implemented correctly, there could be legal and privacy implications. In addition, it may impact the performance of your ads and analytics if users opt out of certain tracking activities.

Adapt the cookie banner
The cookie warning banner must be adapted as follows:

Clarity and transparency: Make sure that the cookie banner is clear and easy for users to understand. It should clearly state what types of cookies are used on the website and for what purpose.

Consent optionsProvide clear options for users to choose to accept or reject the use of cookies. Make sure it is easy for users to change their consent at any time.

Detailed information: Provides links to a detailed privacy policy where users can learn more about the use of cookies on your website.

Adapt Google Ads cookies, Google Analytics 4 and the meta pixel
In the case of using cookies from the following platforms we indicate issues to be taken into account:
Google AdsIf you use Google Ads on your website, you should ensure that it is set up to respect users' consent preferences. This means that Google Ads cookies should only be enabled if the user has given explicit consent.

Google Analytics 4Similar to Google Ads, you should configure Google Analytics 4 to respect users' consent preferences. This may involve adjusting your tracking settings to ensure that data is only collected from users who have given consent.

Target pixelIf you use a meta pixel on your website to track conversions or events, make sure it is also configured to respect users' consent preferences. This may involve adjusting the pixel's code so that it is only triggered after the user has given consent.

More issues to consider
For additional information, please note the following important points:

1. Implementing Consent Mode 2 may require changes to your website's code, so make sure you have access and technical knowledge to do it correctly.

2. Keep up to date with Google's updates and guidelines regarding Consent Mode 2 and data privacy regulations to ensure that your website is always compliant.
3. Conduct thorough testing after making changes to ensure that everything works as expected and that there are no functionality or performance issues.

By following these steps and taking these considerations into account, you will be able to adapt your website to Consent Mode 2 effectively and comply with data privacy regulations while still using services such as Google Ads, Google Analytics 4 and the meta pixel.