8 Useful tips to improve content marketing

Within the SEO strategies The most popular is content marketing. Broadly speaking, it involves everything related to the creation of content that is relevant to your niche and has an impact on your audience.

The benefits of applying a content marketing strategy are related to improving web traffic and even promoting customer loyalty. Here we are going to show you 8 key aspects to succeed with this method.

Throughout this post we will analyse:

• What is content marketing?
• Advantages of content marketing.
• How to do content marketing?
• Buyer persona or target audience.
• Brand Storytelling.
• Planning and SEO.

And much more! Are you ready to learn all about content marketing? Discover all that this strategy can bring.

What is content marketing?

It is a strategy that contains a planning focused on creating and distributing content. This content has a purpose, which is mainly to attract web traffic.

When we talk about "content" many people automatically think of making posts or blog entries. And without a doubt this is a plus, especially if you are going to start up strategies such as link building.

However, content marketing also relies on the following elements:

• E-mails.
• Blog posts. 
• Videos.
• Post on social media.
• Podcast. 

Benefits of investing in content marketing

There are three specific advantages that you can get from the implementation of a content marketing strategy.

First of all, you will be able to meet specific objectives such as increasing your web traffic or improve the image of your business. On the other hand, it facilitates the definition of metrics.

There are many SEO strategies that use metrics to make adjustments and get the most out of their reach. On the other hand, it helps to maintain engagement with your audience and is key to customer loyalty.

How to do content marketing on your website?

According to data issued in a survey conducted by SemRush 91% of marketers reported success with their content marketing strategy in 2021.

By that year, many digital businesses got a major boost, and even a major boom in digital business began. On the other hand, marketing trends of the same year highlighted the idea of creating content with emotional impact.

The following are some useful steps to get the most out of your content marketing strategy:

1. Identify your target audience

Many people start their content marketing strategy from the practical side, i.e. generating content. Don't do it!

Ideally, you can start by planning, and for this you can you must know the profile of your ideal audience.. You need to know what the needs and preferences of your target audience are.

For this you can implement some options such as the following:

• Analyse the trends in your niche.
• Survey your current audience.
• Determine who you do not want to target.
• Use tools to assess the Buyer Persona.

2. Strengthen your strategy with Brand Storytelling

If you plan to create posts to enhance your blog or want to create content for your social networks, try to balance the technical value of your content with the ability to tell a story.

It is important that you identify what makes your business special and that you project your brand story. A key thing that experts suggest is to give prominence to the customer, who emerges as the hero of the story.

On the other hand, the storytelling in your content should also give a glimpse of your brand's personality. Do not hesitate to promote success stories or approach the topics from examples or tutorials where your brand is relevant.

3. Focus your strategy according to your objectives

You need to define what goals you want to achieve with this strategy. In addition to reaching a wider audience, you should aim to anchor your audience and improve your brand image.

Of course, there must be a match between your business objectives and your content marketing strategy. The most successful brands define their personality and show it at every opportunity.

4. Create a plan for your content

Instead of starting to create posts and different content in the different dissemination channels, the best thing to do is to create a content calendar.

This way you will have a plan of the elements that you will publish on your website or social networks. This will also allow you to have a good sequence of your publications.

5. Invest in elements of value in your content

It applies in many areas, whether you are publishing posts on your blogs, or graphic posts on your social networks. For example, the infographics in post are very useful in helping to better integrate information, and Google appreciates this type of initiative.

It is also useful to take advantage of several formats in your content, so you will have more dynamic publications. There are benefits to combining formats, such as embed a video tutorial in a how to post on your blog.

6. Provide useful and emotional content

Again, you should know that "it's not about writing for the sake of writing". When creating your content calendar it is important that you define the value both in terms of quality and SEO impact.

To do this you can take advantage of tools such as Google Trends or the Google Keyword Planner. This way you can analyse the relevance of the topics you are going to address based on recent searches.

7. Don't lose sight of SEO positioning

SEO positioning is what will allow content to reach the top of search engines. So efforts should also be geared towards promoting improvements of this type.

• Do a keyword analysis before making your posts.
• Generate internal links between the different contents.
• Optimise your content with a good SEO plugin.

8. Take advantage of content dissemination channels

Finally, to get better results with your content marketing strategy, we suggest taking advantage of broadcast channels. What does this mean? That you can create content in different formats and on different platforms.

For example:

• Email, as part of email marketing.
• Post in different social networks.
• Blog post.
• Tutorials on YouTube.

Don't forget that we have the best content marketing expertsDo you want to get the most out of this strategy? We help you take your digital business to the top.